Transforming the air cargo industry with e-commerce growth: Insights from the EU Cross-Border E-Commerce Forum in Liège

At BeCon Projects, we are proud to have participated in the EU Cross-Border E-Commerce Forum in Liège, where Kristin Beck represented our team in discussions surrounding the future of air cargo logistics. As e-commerce reshapes global trade, the forum presented key trends and challenges that will define the industry in the coming years.

 

E-Commerce’s influence on the general cargo market

One of the forum’s most significant revelations was the ongoing shift in air cargo dynamics.

The strategic Air Cargo consulting firm surveyed industry experts who expressed their opinions about e-commerce trends (as explained here Rotate shares e-commerce insights and market outlook at EU cross border e-commerce forum – Rotate (letsrotate.com).

For example, out of the 450 experts interviewed, 225 would say e-commerce growth came on top of a growing general cargo market. However, according to Rotate, trade data indicates the general cargo market over the last two years was flat (Rotate shares e-commerce insights and market outlook at EU cross border e-commerce forum – Rotate (letsrotate.com).).

 While e-commerce has been a driving force for growth, it could be seen as replacing general cargo, it could lead to a decline in traditional general cargo volumes (lefthand graphic), as 15 % of surveyed experts believe

 

 Closely linked to believing that ecommerce adds to the decline of general cargo volumesis 12 % of respondents said that they view e-commerce as “cannibalization” effect.

 

24 % of respondents believe, however, that ecommerce would contribute to a growing air cargo market. However, industry market data regarding US imports by industry, suggest differently (as explained by the author Michael Macay in Air Cargo News as summarized by the author, Michael Macay of Aircargonews in aircargonews.net/airlines/e-commerce-fuelled-capacity-crunch-to-continue-in-2024/.)

For companies navigating this shift, understanding how to adapt logistics strategies is critical. At BeCon Projects, we focus on helping our clients restructure their supply chains to capitalize on the growing demand for e-commerce while mitigating the impact on traditional cargo services.

 

Technological advancements and their role in e-commerce logistics

The forum also emphasized the role of technology in supporting the continued growth of e-commerce. Technologies such as AI, automation, and enhanced cargo tracking systems are becoming essential tools for managing the complexities of cross-border trade. Companies that leverage these innovations will be best positioned to handle increasing volumes while maintaining efficiency and reducing costs.

 

Insights on e-commerce exports growth in China

A significant highlight from the recent data is the remarkable growth in China’s e-commerce exports, particularly to the United States. The impacts of a potential change to de minimis thresholds will only become clear in the future. The data shows a staggering 22% CAGR in Jan-Jul 2024 increase in exports to the US compared to the year 2022, underscoring the importance of real-time data analysis and strategic capacity management to ensure efficient logistics operations. Additionally, Western Europe and Japan have seen substantial growth, while some regions like Singapore have experienced a decline. This trend highlights the expanding reach of China’s e-commerce market and the shifting global trade patterns, emphasizing the need for robust logistics solutions to handle the increasing demand.

At BeCon Projects, we stay ahead of these trends by offering expert consultancy that helps clients navigate the challenges of modern air cargo logistics. Whether it’s optimizing supply chains, implementing cutting-edge technology, or adjusting to global trade shifts, we provide customized solutions designed to ensure long-term success in a rapidly changing marketplace

Figure 1: Picture taken during Ryan Keyrouse’s presentation, representing” rotate” (letsrotate.com)
Figure 2: Picture taken during Ryan Keyrouse’s presentation, representing the export growth of China’s e-commerce
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